100 things every designer needs to know about people and millions of other books are available for amazon kindle learn more enter your mobile number or email address below and well send you a link to download the free kindle app. 100 things every designer needs to know about people has 3146 ratings and 148 reviews graham said you can tell that this book was created by a designe. Dr susan weinschenk has been applying psychology to the design of technology for 30 years she has a phd in psychology and is the author of how to get people to do stuff 100 things every designer needs to know about people 100 things every presenter needs to know about people and neuro web design what makes them click. If you want to design intuitive and engaging web sites apps print materials or products then you need to know the psychology that underlies peoples behavior 100 things every designer needs to know about people explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. We design to elicit responses from people we want them to buy something read more or take action of some kind designing without understanding what makes people act the way they do is like exploring a new city without a map results will be haphazard confusing and inefficient
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